RAV4 2015 Model Launch KV

Description: It was December 2014 when Beijing Dentsu created two versions of the print ads for Toyota new release RAV4 2015 model. In addition to creating an atmosphere for the product release with images, the ads were created with 2 versions according to the differences in the seasonal characteristics of different regions, among which, the nationwide version appeals to the new release and applies to most areas nationwide; The Northeastern China version appeal to the off-road performance and the vehicle's passability. 

Nationwide version: appeal for the new release


Northeastern China version: appeal for off-road performance and passability