dentsu mcgarrybowen China together with dentsu TOP are delighted to have been appointed as Yakult's social agency in China. This united dentsu team stood out from the other four agencies that participated in this competitive pitch.

The tech-driven breakthrough work utilized dentsu Top's proprietary tool 'ibuzz' to deliver a single-platform KOC full penetration word-of-mouth marketing program. The Yakult client recognised dentsu's exceptional professionalism and sensitivity to new market trends. 

Keita Ishikawa, CEO of dentsu Creative China and CEO of dentsu mcgarrybowen China, said: "First of all, I would like to thank our clients for their trust. I am very happy to see this collaboration of dentsu mcgarrybowen Shanghai office and dentsu Top achieving the effect of 1+1>2. We will continue to work hard to create pioneering work to help our clients grow!"