Beijing Office Won FAW-Volkswagen Creative Mandate

 The Beijing office of dentsumcgarrybowen China has won the FAW-Volkswagen creative account following a competitive pitch process. dentsumcgarrybowen China will be responsible for integrated marketing strategy, creative and PR annual services for the FAW-Volkswagen SUV and electric vehicle models.


The winning pitch work showcased a comprehensive strategic framework built on in-depth market analysis and data-driven consumer insight to convey a breakthrough creative idea that aligns with the brand's vision for the future.

"Congratulations to Beijing office for winning the FAW-Volkswagen's account, another victory to reinforce our automotive category leadership. In the next three years, we will join hands with FAW-Volkswagen to obtain the initiative and seize the opportunity in this increasingly fierce competitive landscape." said Keita Ishikawa, Chief Executive Officer of dentsu China Creative Service Line, Chief Executive Officer of dentsumcgarrybowen China.