Beijing Dentsu was named the "China Advertising 40th Anniversary Representative Unit"

On January 14, 2019, the "China's Advertising Industry 40th Anniversary Conference", jointly organized by the China Advertising Association, the China Advertising Association of Commerce and the China Association of National Advertisers, was held in the Beijing National Convention Center. The conference aimed to pay tribute to the 40 years of history of Chinese advertising in order to commemorate the contributions that the Chinese advertising industry has made to China's economic, social and cultural development. More than 450 people from the State Administration for Market Regulations, relevant ministries, local industries, commerce departments and market supervision departments, advertising agencies, media companies, advertisers and advertising teaching and research institutions as well as advertising associations all over the country and advertising industry organizations from Hong Kong, Macao and Taiwan participated in the meeting.

 One of the important agendas of the Conference was to review the key events and most memorable advertising works in the advertising industry during each period of development since the reform and opening up, and to pay tribute on behalf of the unit and representatives of each period. As one of the pioneer enterprises in the ten years' rapid development of China's advertising industry, Beijing Dentsu was awarded the title of representative unit in "rapid development period of China's advertising" along with Saatchi & Saatchi, Beijing Future Ad, and Haier Group.

Awarding Ceremony

Zhang Mu, Beijing Dentsu PR Director, received the award on stage (2nd from left)

 Beijing Dentsu entered the Chinese advertising market in 1994, inheriting Dentsu group's philosophy of "Good Innovation.", and the unique "one-stop service" mode, it quickly opened up the Chinese advertising market. We are the participant, booster and witness of China's booming advertising industry.



At the Conference

Since its establishment 25 years ago, Beijing Dentsu constantly adjusts itself in a rapidly changing competitive environment. It has been at the forefront of the Chinese advertising industry. Beijing Dentsu is the pioneer in the Chinese market in providing integrated marketing services (IMC). At this moment, to cater to the drastic changes in the world's most advanced digital market and to strengthen our support for clients facing ferocious competition, Beijing Dentsu is in the middle of transforming our IMC services into Data Driven IMC services.

Faced with the awards, Beijing Dentsu CEO Akimasa Baba said: "Thanks to the recognition from the industry peers, on the occasion of the New Year, Beijing Dentsu ushers in its 25th year and has entered a new stage of development. We will accelerate the reform of structures, systems, people and culture. While providing good services to key clients, we will continue to make efforts in new business development and promote innovative reforms around digitalization as well as strengthen Data Driven IMC centered with Society and CRM. We will continue to contribute to the growth of clients' brands and business success."

 2019 was the 40th year of China's advertising industry and Beijing Dentsu's 25th year. We will work with our advertising industry colleagues to create the future of China's advertising industry.