On September 10, the Campaign Brief Asia 2018 Creative Rankings were released. Beijing Dentsu China was ranked 4th, up from the 7th in 2017 and 21st in 2016. The significant improvement on the ranking in 2 consecutive years proves the company's remarkable progress in terms of creativity.
In the past one year, Beijing Dentsu received a variety of global, regional and Chinese creativity awards including Grand Prix, 14 Golds, 10 Silvers and 15 Bronzes. "I am pleased and excited to see that Beijing Dentsu has made new achievements in creativity again. This should just be part of the results brought about by our ongoing agency transformation including creative capability reinforcement. We will strive to reach new heights in 2019 & beyond!" said Akimasa Baba, Beijing Dentsu CEO.
Inheriting Dentsu Group's business philosophy "Good Innovation.", Beijing Dentsu reinforce the combination of creative and digital, mobile, technology, as well as content marketing, and continuously keeps innovation. We will continue to strengthen the creative capacity in the future, generating the power of brand that drives continuous business growth for our clients.
* Campaign Brief Asia: Launched in 1997, Campaign Brief Asia is Asia's most influential creative advertising trade magazine. Every year, the Campaign Brief Asia will launch the Campaign Brief Asia Creative Rankings and select the hottest advertising creative agencies of the year according to the prize-winning in the Asian and global advertising festivals in the past 2 years.