Recently, the Japan National Tourism Organization call for the pitch, Beijing Dentsu Shanghai Branch (hereinafter referred to as "Shanghai Dentsu") successfully won the 2018 overall Japanese tourism promotion project.
During the pitch proposal, based on a reasonable TA setting and strategy inference, Shanghai Dentsu successfully defined the theme of campaign. Combined with the latest information and media resources of today's advertising market, and planed an effective topic for spreading, it won satisfaction from the client. A consistent theme runs through the overall campaign, media investment and PR content, which made the entire proposal more integrated. After deliberated the feasibility of proposal repeatedly, Shanghai Dentsu finally won the client's recognition and acquired this year's annual promotion business.