Beijing Dentsu Won GAC Group Brand Strategy Business

Recently, with powerful strength, Beijing Dentsu Guangzhou Branch won the GAC Group 2018 brand strategy and interactive marketing business.


Since 2017, through close cooperation in the Fortune Forum-Tokyo Event, Fortune Forum-Round Table Conference, and Guangzhou Auto Show-Tencent Cooperation Launch Event, as well as the excellent quality of communication results, Beijing Dentsu Guangzhou Branch's capabilities of highly professional integration of service have been highly recognized by clients. This has established a solid foundation for cooperation between GAC Group and Beijing Dentsu in the year 2018.

During the pitch, Beijing Dentsu Guangzhou Branch team has adopted a long-term vision in the complex and changeable communication environment, conducted deep connection with customers and enterprises, and provided a practical brand integration marketing solution for GAC Group for its development over the next three years. It has thus been highly praised by the client.

In the future, in the era of competitive digital ecosystems, the company will continue to try to innovate, keep up with the market situation, absorb better talent, and maintain a more competitive posture. It will continuously focus on providing clients with digital-oriented integrated marketing communication services, including brand strategy, creative communication, interactive marketing and media planning.

* About GAC Group: Guangzhou Automobile Group Co., Ltd. (GAC Group) has dozens of well-known enterprises, including GAC Motor, Guangzhou Toyota Motor, and Guangqi Honda. In 2016, it achieved entire vehicle production and sales of about 1.6596 million vehicles and 1.65 million vehicles, with a year-on-year growth of about 30% and 27% respectively.