After the fierce pitch, Beijing Dentsu Guangzhou Branch won the GAC Trumpchi sedan + MPV annual advertising planning agency business.
This pitch launched by the GAC Trumpchi has attracted the competition among Beijing Dentsu Guangzhou Branch, Ogilvy, HY Link Group and Euro RSCG. Targeting the challenges faced by the client, the team from Guangzhou Branch put forward a systematic solution that included marketing and creativity.
In the proposal, the Guangzhou Branch effectively demonstrated Beijing Dentsu's rich experience in advertising in the automotive industry to the client, its unique views and wonderful ideas presented were highly recognized by the client. Finally, Beijing Dentsu stood out and beat all the other strong competitors and became the annual partner of GAC Trumpchi, responsible for the strategy and creative agent business for its sedan and MPV model.
This victory marks the first victory of the Guangzhou Branch in 2018, it can lay a solid foundation for its steady development in the fierce competition of the new situation. We will continue to innovate, adjust our pace and adapt to the rapid changes in the market, and we will also continue to provide clients with consulting, planning, creativity, implementation and other one-stop services in digital and social media marketing.
* About GAC Trumpchi: GAC Trumpchi is a domestic brand founded by the GAC Group as an attempt to enhance the core competitiveness and achieve sustainable development. In December 2010, the first model GA5 sedan was successfully launched in the market. As the first independently produced model of the GAC Group, it targets the mid-range and high-end market. In 2017, GAC Trumpchi reached sales of 437,300 units with a year-on-year increase of 37.2%.